Nowhera Shaik founded the Heera group of companies in 1998 with the noble goal of empowering underprivileged women. She wanted to provide them jobs and help them become self-sufficient. Heera Group's initial business venture was in Andhra Pradesh and Telangana. She later expanded her business to include Karnataka, Kerala, Maharashtra, and other states. The Heera organisation has expanded across the country and beyond the world in the previous 23 years.